Teaching cases

BW Offshore’s oil field bet in Gabon

Written by Dr. Maarten van Mourik



The oil price crash of 2014-15 was one of those outside events that can strike at the core of a business and may threaten its survival. A radical departure of the company strategy may be tried to counter the consequences of these events, by taking on risks that would typically be part of the client’s portion of the value chain. Mr Arnet, CEO of BW Offshore, pursued such a strategy and now finds himself presenting to the board the future of this successful excursion outside the traditional business of supplying oil companies with a production ship.

Ship on sea

Learning Objectives


Impact of extreme external circumstances on a business model


Channels through which these circumstances express themselves


Position of a company in a
value chain & the dynamics
of a value chain


External uncertainty
business strategies

Target audience

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Upper Management and Strategy teams of industrial or financial services firms

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Students within undergraduate or master programs – from engineering to strategy classes

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