Teaching cases

BW Offshore’s oil field bet in Gabon

Written by Dr. Maarten van Mourik

Strategy

Synopsis

The oil price crash of 2014-15 was one of those outside events that can strike at the core of a business and may threaten its survival. A radical departure of the company strategy may be tried to counter the consequences of these events, by taking on risks that would typically be part of the client’s portion of the value chain. Mr Arnet, CEO of BW Offshore, pursued such a strategy and now finds himself presenting to the board the future of this successful excursion outside the traditional business of supplying oil companies with a production ship.

Ship on sea

Learning Objectives

01

Impact of extreme external circumstances on a business model

02

Channels through which these circumstances express themselves

03

Position of a company in a
value chain & the dynamics
of a value chain

04

External uncertainty
&
business strategies

Target audience

target audience icon

Upper Management and Strategy teams of industrial or financial services firms

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Students within undergraduate or master programs – from engineering to strategy classes

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