Value creation

DR. uwe juergen bauer

The Impact of Arts-Based Initiatives on Business Organizations’ Value Creation Capacity


The Impact of Arts-Based Initiatives on Business Organizations’ Value Creation Capacity

Written by Dr. Uwe Juergen Bauer

Arts-based initiatives are not a common management tool and it is not clearly understood how they add value in business. This lack of understanding prompts companies to miss opportunities and chances emerging from them. Therefore, this study addressed the lack of understanding of the impact of arts-based initiatives on business organizations’ value creation capacity. A qualitative multiple-case study was conducted with in-depth, semi-structured interviews of senior managers selected through purposive sampling. The research software NVivio MAC was utilized to code the transcripts of the interviews. The theoretical framework included the arts value matrix, the arts value map, and the model of dynamic knowledge creation. The findings of this research imply that arts-based initiatives can be seen as a valuable management tool and means of professional development, enhancing an organization’s value creation capacity and supporting efforts to humanize the business world.

 Three modalities had been identified: First, arts-based initiatives are a means to create an interspace or ‘ba’. Second, arts-based initiatives are a means for reflection and knowledge creation. Third, they are a modality to humanize the business world. These modalities influence and develop the organizational knowledge assets, which are at the starting point for value creation. As a practical recommendation, the researcher suggests that business leaders and managers to offer arts-based initiatives regularly in their respective organizations to create value and make the business world more human. This study’s theoretical contribution is to enlarge the existing literature and to integrate elements of the dynamic model of knowledge creation into the arts value map model. As a result, the effects and impact of arts-based initiatives can be better explained and understood. The researcher recommends future quantitative studies to evaluate the generalization of the findings.

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